29 April 2020
The world changes forever post Covid-19, but how, and what is required to win in the ‘new normal’
The words ‘new normal’ are being used everywhere at the moment but what is it going to be and how do businesses plan now to succeed in the future?
Whilst the world remains gripped by the Covid-19 crisis, we’re beginning to turn our thoughts to what the post Covid-19 world will look like and how businesses can succeed going forward. It’s difficult to predict exactly what the ‘new normal’ will be but it’s likely to be driven by two factors:
Jill Ross, McCurrach Group CEO shared her view on what businesses need to focus on to be future ready, “Covid-19 will be a profound moment of economic and social reset. As consumers, shoppers and employees, we will all emerge from Covid-19 with renewed values and personal priorities. For business, the new economic reality means facing into an environment of low consumer confidence. But new realities bring new opportunities, and businesses can continue to be successful in tough economic times. Speed, agility and purpose will be critical, and those businesses that implement a strategy early will be the ones who succeed.”
Gordon Neil, McCurrach Group Strategy and Marketing Director shared his view, ‘What we’re seeing with Covid-19 is an acceleration of trends that were already slowly developing. For people, areas like Agile working, Omnichannel shopping and buying local were already developing trends, but Covid-19 is forcing faster change that will last forever. In business, we are seeing an acceleration of brands in the middle of each sector disappearing. The common factor is that the brands disappearing are ones that were already in difficulty, either financially or because consumers had lost interest or confidence in them. Covid-19 and the economic reality that follows will see the survival of large businesses who are financially able to cope, and thriving small/local businesses who have a clear point of difference. It will also force the much-needed revolution in bricks and mortar retail, entertainment and leisure, because consumers will need reasons to be drawn back to those spaces.”
Over the next four weeks we will explore our views on the post Covid world and how businesses can poise for success through four lenses:
We hope you join us over the next few weeks as we explore the above lenses through the eyes of different sectors, channels, and markets. Follow our LinkedIn page to be kept up to date with our latest content.