Making the most of data in convenience in a post covid-19 world
12 June 2020
Author: Gordon Neil
Even before covid-19 convenience was a big growth driver for FMCG. It has long been one of the most important channels for brands, but lack of data has always been the biggest challenge, particularly when there are over 40,000 outlets in the UK and no easy way to access their sales data. The good news is this has changed! We've partnered with In Touch to help brands access the EPOS data from over 10,000 terminals. Find out what our Strategy & Marketing Director Gordon Neil had to say about this game changing partnership.
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