27 August 2020
Author: Mark Fraser
Today, McCurrach is pleased to announce that Pernod Ricard UK has selected them as its new field sales partner in grocery and convenience. In Grocery, Pernod Ricard UK will deploy a mixture of agile resources throughout the year, utilising McCurrach’s EPOS analytics tool, DART, to operate data led campaigns. In Convenience, they will create a brand-new permanent team, which will cover 1,800 stores. Furthermore, Pernod Ricard UK will be a full category partner for McCurrach’s MyStore+ app, joining current partners to provide category advice and offers to retailers via the app.
James Middleton, Field Sales Director at Pernod Ricard UK, comments: “Pernod Ricard UK chose McCurrach as our off-trade agency partner following a thorough selection process. We were impressed with the agility of the McCurrach model in Grocery and in-depth knowledge of the Convenience sector. Additionally, McCurrach offer excellent data analysis and reporting tools which will provide great insight alongside clear evaluation of performance. We look forward to working closely to drive our off-trade business together.”
McCurrach Group CEO, Jill Ross, added: “I am delighted to announce our new partnership with Pernod Ricard UK. Partnering with one of the biggest alcohol manufacturers and distributors in the world is an exciting prospect for McCurrach, not just because of our shared values, but because it will see us deploy all of our grocery and convenience service propositions in a model tailored for Pernod Ricard UK. We are proud to have won a very competitive process, demonstrating the strength of our proposition, vision and operation, and I am looking forward to a long partnership, selling more for Pernod Ricard UK.”
About Pernod Ricard UK
Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits with sales of €9,182m in 2018/2019. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).
Pernod Ricard holds one of the most prestigious brand portfolios in the sector, including 19 brands among the top 100 worldwide. Pernod Ricard UK has identified the following key priority brands in the UK market: Absolut, Jameson, Chivas, The Glenlivet, Plymouth Gin, Monkey 47, MALFY, KI NO BI, Italicus, Lillet, Malibu, Perrier-Jouët, Kahlúa, Beefeater, Campo Viejo, Brancott Estate, Olmeca, Havana Club, Martell, Jacob’s Creek, Lamb’s, Ballantine’s, G.H. Mumm and Wyborowa. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking.
For latest news and information: Website www.pernod-ricard-uk.com Twitter @pernodricarduk