02 September 2020
Author: Linzi McGuire
Continuing our week long series with Client Director, Lindsay Hey, we continue the discussion today by looking at what influences purchase in B2B and consumer markets and what brands should be doing about it.
What factors influence purchase, and are there any consistencies across the Consumer or B2B channels or are they different?
Lindsay tell us, “There is actually a lot of similarity in what influences sales in consumer and B2B. In fact, we can point to 3 areas that are consistent across both channels:
So, what do brands have to do to win? Can you give us a formula for success in each channel?
Lindsay comments, “The combination of environmental change with consistent purchasing influencers has revolutionised what brands need to do to win.
In the consumer channel, brands must
In the B2B channel, the approach brands take needs to be led by a goal of achieving long term success through engagement, rather than hitting short term sales targets. To do this, brands must:
Join us tomorrow for the closing piece of our conversation with Lindsay, looking at what brands should be doing with agency partners and how they chose the right one.
If what we’ve talked about resonates for your brand and you’d like to talk more about how you can revolutionise the approach to success in both Consumer and B2B channels to sell more, talk to us.
Alternatively, follow our LinkedIn page to stay up to date with our latest views.
MEET THE EXPERT:
For more information on Lindsay Hey, Client Account Director, specialising in the Technology sector, visit her LinkedIn page.