01 September 2020
Author: Linzi McGuire
We’ve been speaking with our Client Director, Lindsay Hey about what brands need to consider in both their Consumer and B2B strategies, and what sales and marketing agencies can do to help brands set and achieve their strategy in this fast-moving landscape. Today Lindsay provides her view on what’s changing in both the B2B and Consumer sector:
“Let’s take consumer first - there have been 4 key changes in the consumer environment:
Meanwhile the B2B channel has also been impacted, and I think that the way brands can be more successful in this space is to leverage the attitude and skillset of their consumer channel teams:
There’s a huge opportunity here for B2B teams to learn from how B2C teams operate. If done right brands can create long term customers vs win short term sales, if the right strategy is applied. Here’s how:
When your consumer retail teams learn from you B2B teams and vice versa, both become more successful. Creativity, personalisation and using data to ensure being in the right place at the right time are all keys to success.
These three points are all things we do well in the consumer channel and when we apply this to brands B2B arms we see transformational success. Brands who think outside the box will change the way B2B sales are influenced forever.”
Join us tomorrow when we speak to Lindsay about her view on what influences purchase in both channels and what brands have to do to win.
If what we’ve talked about resonates for your brand and you’d like to talk more about how you can revolutionise the approach to success in both Consumer and B2B channels to sell more, talk to us.
Alternatively, follow our LinkedIn page to stay up to date with our latest views.
MEET THE EXPERT:
For more information on Lindsay Hey, Client Account Director, specialising in the Technology sector, visit her LinkedIn page.