22 September 2020
Author: Mark Fraser
As we’ve discussed, tactical activation is a great way to land additional sales in the lead up to, and during, peak season. Again, everyone knows that availability, visibility and execution are paramount to driving incremental value but there’s another way you can drive that value – with active selling.
This year, active selling via skilled brand ambassadors should be at the top of your list to make that a reality. Shoppers love an in-store experience, and during peak periods, not only are there a higher volume of shoppers than usual in store, but they often need expert advice.
Active selling can be super effective when used in a crowded retail environment. We know how busy store staff can be during the festive rush, so having a team on hand to passionately represent your brand is a great sales support.
Brand ambassador can increase sales in two ways:
Both of these approaches are excellent ways to showcase your brand’s products at the busiest time of the year. As we said last week, almost a third of people have begun their Christmas shopping already. Now is the time to act.
This year, even if the country goes back into lockdown, shoppers will still go to a store where possible to purchase. With this in mind, you need to plan your seasonal activation activities now so that you can ensure your products are being actively sold by staff when stores start to see an increase in traffic.
For those shoppers that are reluctant to go into a store to do their shopping (or should lockdown return and non-essential retail close again), brand ambassadors can also be deployed online via video chat. Product recommendations and expert advice can be handed out by experts digitally via Go Instore, regardless of the device a consumer is using. That way, even if they are unable to make into a store, your products can still be actively sold direct to the consumer. Find out more about this and Go Instore tomorrow on our LinkedIn page.
Contact us now to find out how we can help you with your seasonal activation, and don’t forget to keep an eye on our LinkedIn page to find out other ways we can help your brand sell more in the lead up to a during the seasonal peak.