What brands need to do to succeed in the current retail environment
27 July 2020
Author: Gordon Neil
In our final week looking at how retail can succeed in the current and future environment, we’re looking through the lens of brands.
Brands play a key role in delivering what consumers want, they can be a reason for coming to stores and if they’re not available, they can be a reason for leaving a store, or not coming in the first place.
The bottom line is that brands need retailers to succeed in almost all cases, because going direct to the consumer is complex, costly, and isn’t what the consumer is looking for in sectors where they use retail outlets to purchase multiple products each visit.
Join us by following our LinkedIn page over the rest of the week as we look at these topics and more. We hope you’ll look forward to and get value from our opinions and insight.