News & Insights

As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.

We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.

How agencies turn brand data into actionable insight

How agencies turn brand data into actionable insight

The world is awash with data. In every sector, in every category, in every industry, data is shaping the future of how businesses operate. Those

03 August 2020

The changing face of sales agencies

The changing face of sales agencies

The environment that sales agencies operate in has been changing for several years, driven by an unstable economy, cost pressure abound in brands,

31 July 2020

Three reasons brands can’t afford not to have D2C ambassadors in retail

Three reasons brands can’t afford not to have D2C ambassadors in retail

Did you know that in most stores, not all the staff you see work for the retailer? Many will work for the brand themselves, either directly or

30 July 2020

Help retail staff sell more by increasing their product knowledge

Help retail staff sell more by increasing their product knowledge

So far this week, we’ve discussed execution, and highlighted some of the ways that brands can get their execution right regardless of the season.

29 July 2020

What brands need to do to succeed in the current retail environment

What brands need to do to succeed in the current retail environment

In our final week looking at how retail can succeed in the current and future environment, we’re looking through the lens of brands.

27 July 2020

Flexibility in retail: from fad to fundamental, and how alliances with others could be the key to success

Flexibility in retail: from fad to fundamental, and how alliances with others could be the key to success

Retail has been hit hard by the pandemic, in both positive and negative ways. Essential retail has hit new peaks and returned to some level of

23 July 2020

How do you keep shoppers engaged when they’re in store?

How do you keep shoppers engaged when they’re in store?

Yesterday we discussed some of the ways retailers can attract consumers to their stores, but when you have them in store, what happens next?

22 July 2020

Six ways retailers can attract consumers to store

Six ways retailers can attract consumers to store

With the horizon of retail’s new normal inching ever closer, it’s important that retailers remain poised and ready for an increase in footfall and

21 July 2020

Looking at the future of retail through the lens of the retailer

Looking at the future of retail through the lens of the retailer

In our second week looking at how retail can succeed in the current and future environment, we look this week through the lens of retailers.

20 July 2020

How can you give consumers a brand experience online in non-essential retail?

How can you give consumers a brand experience online in non-essential retail?

Even though non-essential retail is returning to normal, it’s clear that the huge changes to online shopping brought about by covid-19 are here to

17 July 2020

Five things consumers want from in-store non-essential retail in 2020 and beyond

Five things consumers want from in-store non-essential retail in 2020 and beyond

For the first time ever, we have six generations of shoppers existing simultaneously. Every shopper takes a unique path to purchase, and the

16 July 2020

How is online shopping changing the consumer experience in essential retail?

How is online shopping changing the consumer experience in essential retail?

Progress. Throughout the ages, its inevitable march has defined societies, reshaped economies, and transformed our understanding of how the world

15 July 2020

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